What is LinkedIn Sales Navigator? How Can We Use It for Lead Generation In 2021?
LinkedIn is the go-to platform when it comes to B2B lead generation. There are more than 760 million prospects associated with 150 industries and you can find a whole collection of relevant leads that are primed and ready to convert. That’s why a number of B2B marketers and business owners are using LinkedIn automation tools to find and connect with the ideal leads. One such amazing tool is LinkedIn Sales Navigator.
It’s a powerful tool introduced by LinkedIn to help you find even the most difficult leads. The tool provides powerful filters that you can use to extract leads and then export them to run campaigns.
Let’s find out how to use LinkedIn Sales Navigator for lead generation?
What is LinkedIn Sales Navigator for?
If you’re a B2B marketer or a sales professional looking to enlarge your professional network, Sales Navigator is the perfect LinkedIn automation tool for you.
It comes with a powerful set of filters that make LinkedIn even more useful for you.
Essentially, it comes with a premium version of LinkedIn that provides more advanced functionality and highly personalized algorithms that help reach the right prospects easily.
Whether you’re an entrepreneur, sales marketer, startup, or a large marketing team, this LinkedIn automation tool is a godsend for you.
Benefits of using LinkedIn Sales Navigator
Well, there are a number of advantages that come with this advanced LinkedIn automation tool. Here are some of the top benefits of a Sales Navigator:
1. Can find and export up to 5000 prospects at a time.
2. Enables you to send 30 InMails per month
3. Easy access Teamlink -enabling you to expand your network by pooling connections
4. Integrate with existing systems
Cherry on the top, you will have access to an advanced dashboard that provides detailed information about lead generation campaigns.
How LinkedIn Sales Navigator is Useful for Lead Generation
There are several ways you can use LinkedIn Sales Navigator incredibly useful for your lead generation process.
1. Find and Save Leads
A number of marketing and sales teams use the best LinkedIn automation tools that provide Sales Navigator support.
They use Sales Navigator to find their ideal leads and then use the lists of the prospects to run campaigns. They can not only find prospects but also save the list to use the information later on.
Marketers use these amazing LinkedIn automation tools to use advanced search filters to refine their searches and generate the most relevant leads for their business.
2. Export Leads Data
Some users also use Sales Navigator to extract data and then use another advanced LinkedIn automation tool to export the leads data to a CSV file. A number of marketers use this technique to run highly personalized campaigns.
Another benefit of using a Sales navigator is that you can extract leads and then use a tool to scrape their email addresses. You can use these email addresses for multiple business advantages.
3. With this LinkedIn automation tool, you can also send InMails to prospects you can’t connect with. This is also a great way to make yourself stand out from the rest.
Conclusion
As far as LinkedIn automation tools go, LinkedIn Sales Navigator is the best among all. You can always use it to extract lists of ideal prospects and you can also combine it with another best LinkedIn automation tool to run effective outreach campaigns.
It’s a great source to generate a stream of reliable leads based on a whole range of different keywords. You can easily create a large network of relevant prospects which can turn into leads and sales later on.
